Even if you’ve never heard the term “twee fashion” before, chances are you’re familiar with this style.
The twee aesthetic, which is currently taking off on TikTok, has its roots in 60s and 70s fashion, but had its main moment from the mid-2000s to the 2010s. It is often associated with retro fashion and colors vivid, and has been described as “kitsch” and “quirky”. A TikTok user describes as “an offshoot of the hipster and indie style”, which was heavily influenced by music and film.
So why is TikTok so obsessed with the twee again? Here’s what you need to know about the style and its comeback.
What is twee fashion?
The term twee, as defined by Miriam-Webster, means “affectionately or exceedingly delicate, delicate, cute, or quaint”. Pieces like mini skirts, dresses, Peter Pan collars, shiny tights, Mary Jane shoes, loafers, ballet flats and cardigans are all staples of the style, Dina Scherer, wardrobe stylist and owner of Modnitsa Style in New York told Shop TODAY.
“It’s all a bit feminine, it’s colorful and a bit retro, a bit nostalgic,” she told us. The pieces feature ’60s and ’70s-inspired silhouettes and while color is a key part of the look, Scherer added that hues tend to be more subdued, such as olives and mustards.
As with most fashion trends, the revival of the twee in fashion is likely due to its growing popularity on TikTok (the #twee tag currently has over 85 million views), but Scherer added that it also has to do with increased interest in second-hand shopping and thrift stores.
While the style isn’t for everyone, you don’t have to go all out to try out the trend. “If you’re someone who only gravitates towards neutrals and has a very classic, clean style, embracing this trend, I’d say it would be better in small amounts from a detail perspective,” Scherer said. “So maybe find an element you like, whether it’s the shoes, the colors, the details, the belt, and then incorporate that into your look.”
Here, Scherer has shared a few picks you can try to incorporate the twee style into your own wardrobe, and we’ve found a few more options that fit the trend as well.
Twee fashion essentials to try
This pick from Scherer is perfect for casual outings or days spent at the office. The lace peter pan collar adds a unique touch that makes it look like it’s above your average sweater.
J.ING Midnight blue mini dress with short sleeves and round neck
Scherer also loves this mini dress, which features a crew neck design and short puff sleeves. If you really want to follow the trend, try pairing this dress with tights and a pair of chunky loafers.
Maje Micron Short Cardigan with Collar
You’ll look so cute in this cardigan, which was recommended by Scherer. The collar is removable, so you can wear it with or without to change your look.
Looking for a more affordable cardigan? We found this option for $25 from Target. The sweater is available in a range of soft colors that perfectly match the trend, including an olive green and a burnt orange.
Mango Slip Collar Blouse
With its light color, oversized collar and front tie, this blouse is the ultimate embodiment of the twee trend. Wear it under a cardigan or pair it with your favorite jeans to complete the look.
Sweater season is not over yet! And this pointelle-knit option is lightweight, so it’s a great choice to carry you from winter to spring.
Mango cotton-tweed mini skirt
We imagine this chic mini skirt would pair perfectly with the blouse above or any other collared jumper in your wardrobe. It’s currently almost 50% off on the Mango site, so you can get it for just $26 right now.
One reviewer described this skirt as “classic, timeless, and one of a kind.” And it really is a unique and stylish choice, thanks to its quilted pattern and buttoned details. “The color is fantastic,” the reviewer added. “I have the hot coffee color and it goes with literally everything: dress shirts, sweaters, t-shirts, turtlenecks.”
ASOS Violet Romance Smocked Mini Dress
Harness the power of flowers to the fullest with this pretty floral smocked dress. You will feel ready for the warm spring days. However, if you want to wear it now, just pair it with tights for extra warmth.
Twee shoes and accessories
Bring a pop of color to any outfit with these “essential” tights from Urban Outfitters. Recommended by Scherer as a way to try out the trend, the tights have a thick, opaque design, which the brand says makes them ideal for all-day wear.
Scherer also loves this belt, which can be worn over a flowing dress to help define your waist and create a more flattering fit.
Mary Jane shoes are another twee fashion staple and this affordable pair combines style and comfort. Flats have padded insoles, which the brand says helps stabilize your heel. They also come in wide and extra-wide styles to fit a range of foot sizes.
Love the collared look but hate the idea of having to wear a shirt under your sweater? This removable collar is an easy solution! You can wear it under a sweater, dress or blouse to take your look to the next level, without having to add an extra layer.
These patterned tights will add an unexpected eye-catching element to any outfit. The sheer tights have a high waist, which the brand claims provides a comfortable fit.
Chunky loafers have been trending for quite some time, and if you haven’t tried the style yet, now is the perfect time to do so. These loafers have a thick notched sole to match the trend. “They are fun, comfortable and stylish,” wrote one reviewer. “I wear them a lot and they still look brand new!”
These best-selling ballet flats have over 24,000 five-star ratings. And the One Shop TODAY writer said they were “surprisingly comfortable”, even with their thin soles. They’re available in nearly 30 colors, including trending shades like red, periwinkle, and green.
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