Upwork Unveils 10 Most In-Demand Skills for Freelance Tech, Marketing & Customer Service Talent in 2022

Upwork Unveils 10 Most In-Demand Skills for Freelance Tech, Marketing & Customer Service Talent in 2022

SAN FRANCISCO – (COMMERCIAL THREAD) – Upwork (Nasdaq: UPWK), the global job marketplace, today announced the 10 Most In-Demand Skills for Freelance Tech, Marketing and Customer Service Talent on Upwork in 2022.

Digital transformation, operational barriers and an ever-changing labor market continue to fundamentally change how America works. In part because of The Great Resignation and the millions of Americans who have voluntarily left full-time positions over the past year, many organizations are struggling to find and retain highly skilled talent.

“Every company is looking for the best talent to stay competitive. This often means going beyond hiring traditional full-time employees to find freelance talent who offer advanced skills in areas such as technology, marketing or customer service, ”said Margaret Lilani, vice-president. -President of Talent Solutions at Upwork. “Our data indicates that not only is there a huge demand for a wide range of professional skills, but companies large and small are also shifting their approach to accessing talent and turning to freelancers to fill critical gaps. skills. ”

A recent Upwork report found that skilled remote freelance work continues to grow: 53% of all freelancers provided skilled services such as computer programming or marketing last year, up from 50% the year before. Upwork’s Top Skills Lists reveal the critical role highly skilled freelance talent will play in filling talent shortages and meeting the most pressing business needs in 2022.

Top 10 of Upwork’s most requested technology skills:

  1. Website creation

  2. WordPress

  3. Web programming

  4. Javascript

  5. CSS

  6. Html

  7. PHP

  8. Shopify

  9. API

  10. Graphic design

Upwork’s 10 most requested marketing skills:

  1. Social media marketing

  2. Lead generation

  3. Facebook

  4. SEO

  5. B2B Marketing

  6. Instagram

  7. Marketing strategy

  8. Social media management

  9. Email advertising

  10. Marketing research

Top 10 of Upwork’s most requested customer service skills:

  1. Customer service

  2. Customer service

  3. Email communication

  4. Helpline

  5. Email Support

  6. Communication label

  7. Online chat support

  8. Answer questions about the products

  9. Data entry

  10. Administrative Support

Among the list of most in-demand skills, the ones showing the highest year-over-year growth on the Upwork platform are web programming (43%), web design (31%) and marketing. social media (25%).

“After years of working in customer service at various brick-and-mortar companies, I switched to Upwork and was immediately blown away by the demand for my services and the daily growth in my skills and customer base through the platform. form. “said Chloe Bahal, a customer service expert.” I have been on Upwork for almost 10 years now and have worked with many great companies – from electric scooter companies to bookstores – while having the financial freedom to spending more time with loved ones and the flexibility to work where I want. ”

Connect with qualified, global and sought-after talents in Upwork’s labor market.

About the methodology:

Skills data is taken from the Upwork database and is based on gross volume of services from January 1, 2021 to October 31, 2021. Each skill had a minimum of 500 published projects during the period. Year-over-year growth was estimated by comparing the gross volume of services in 2021 to the gross volume of services over the same period in 2020.

About Upwork:

Upwork is the global job marketplace. We serve everyone from one-person startups to 30% of the Fortune 100 with a powerful, trust-based platform that allows businesses and freelancers to work together in new ways that unleash their potential. Our talent community earned over $ 2.5 billion on Upwork in 2020 across over 10,000 skills in categories such as website and app development, creative and design, customer support, finance and accounting, consulting and operations. Learn more at www.upwork.com and join us on LinkedIn, Twitter, Facebook and Instagram.

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