NEW YORK, January 11, 2022 / PRNewswire / – Transit Wireless, a BAI communications company and leader in 5G wireless infrastructure, announced that Antoine Mazzarella was promoted to vice president of analytics and advertising. In his new role, he will manage all of the company’s advertising and analytics product sales activities. Mr. Mazzarella is based in New York City and will report directly to Melinda White, CEO of Transit Wireless.
“It’s a well-deserved promotion for Anthony,” says Ms. White. “He leads with the client at the forefront and brings extensive sales and operations experience to our analytics and advertising business. Over the past year, we’ve built a proprietary global analytics platform to educate transportation authorities, advertisers, site operators and brands, while focusing on improving the efficiency of transactions and market share – all without any associated personally identifiable information. ”
Mr. Mazzarella previously served as Director of Advertising, Data and Partnerships at Transit Wireless, where he led the development of marketing and operations strategies for transit customers and created plans for transit. positioning through market research and analysis and data. Prior to that, he held executive positions in Marketing, Media, Data and Sales Strategy at Neustar, Viant Technology, Celtra, Inc., Disney Interactive Digitas and Yahoo. He obtained a bachelor’s degree from Northeastern University.
“Now is the perfect time to combine efforts on our analytics and advertising products,” says Mazzarella. “I have been working with our analysis team since joining Transit Wireless, exploring the synergies that exist between companies. Accelerating to lead sales of both products will allow us to help our customers better define their needs and provide solutions to meet those needs. “
Transit Wireless data and analytics products provide information about arenas, stadiums, airports and other locations, without the use of personally identifiable customer information. Transit Wireless provides a platform for our partners to better analyze unique customer behaviors that help make business decisions. This is essential as sites are adjusting to a new normal in these later stages of Covid.
For more information please contact march page from Temin and Company to [email protected] or 212.588.8788.
About Wireless Transit
Transit Wireless is one of the leading 5G wireless infrastructure companies providing cellular and Wi-Fi connectivity to large infrastructure projects including the New York City subway system. Transit Wireless and its majority shareholder BAI Communications, finances, designs, builds, operates and maintains wireless networks to connect millions of customers every day. The Transit Wireless metro network is an award-winning public-private partnership with the Metropolitan Transportation Authority (MTA) and provides services to the three level one wireless operators. The network received the Wireless Broadband Alliance (WBA) award for “Best Wi-Fi deployment to connect the unconnected in an urban environment” and the prestigious IDC 2018 “Smart Cities North America Award”. Transit Wireless is a member of the Wireless Infrastructure Association (WIA), a proud supporter of MTA and Literacy Partners’ annual “Subway Reads” campaign and has won an honorable mention 2018 in the MTA’s Genius Transit Challenge. Learn more about Transit Wireless at transitwireless.com or follow us on Twitter @TransitWireless.
SOURCE Wireless Transit