“We are incredibly proud of our company’s history, heritage and past accomplishments, but as we have evolved and grown the business, it has become evident that our brand identity does not exist. not followed. It was therefore essential that we elevate the brand to better align it with who we are today and where we are going in the future, ”said Paul Elliott, CEO of Tiger Pistol. “We believe that our new identity strikes the perfect balance between respecting our past, while focusing on the future.”
Since its acquisition in early 2019, Tiger Pistol has focused on improving and evolving its collaborative advertising platform and the value it delivers to customers around the world. Based on this goal, Tiger Pistol has dramatically improved its core offerings and diversified its customer base, now providing industry-leading collaborative advertising solutions for resellers and corporate brands.
“While the Tiger Pistol name remains the same, our visual identity and website have changed dramatically to better reflect who Tiger Pistol is, what we stand for and our commitment to our customers and to each other,” said Donny Dye, senior vice president of sales and marketing for Tiger Pistol. “Strength, trust, transparency and accessibility were key principles that guided the renewal of our brand. “
The main elements of the evolution of the Tiger Pistol brand include:
As the most visible representation of the company, powerful technology and a collaborative team, the new logo is a new representation of the brand. The logo symbol represents the claw of the namesake Tiger Pistol shrimp, one of the most dynamic creatures on the planet, and the bold all-caps typeface evokes ideas of power and confidence.
New brand colors
The new visual identity uses analogous colors in the basic gradient to represent harmony in the collaboration. The vibrant Electric Violet color is synonymous with confidence and creativity, while the lighter Tiger Pistol blue is an accessible color and remains linked to the brand’s history. Finally, the color of the ocean, Aquamarine (Latin for water), not only represents the habitat of the Tiger Pistol shrimp, but also a sense of clarity.
Company values updated
The Tiger Pistol Core Values have also been updated to bring more clarity to the business principles and guidance for achieving the goals and realizing the business vision.
- Collaborate; produce exceptional results, where the sum is greater than the parts.
- Communicate; in all transparency, sincerity and respect.
- Be passionate; in everything we do, supporting our customers, innovating in our offerings, growing our business, developing our team members and improving our communities.
- Be bold; without the fear of failure limiting your vision or hampering advancement.
- Be responsible; to yourself, your team members and your customers, even when no one is looking at you.
- Be empathetic; to the wants, needs and views of others.
New TigerPistol.com The site offers a completely redesigned user experience with easy-to-navigate pages and streamlined messaging. The visual design emphasizes Tiger Pistol’s Collaborative Advertising Platform ™ and its impact on clients around the world.
About the Tiger pistol
Tiger Pistol, the most award-winning collaborative advertising platform, makes high-performance social advertising simple and scalable for customers and their partners, removing barriers to customer acquisition, sales growth and partner retention . Tiger Pistol’s Collaborative Advertising Platform ™ uses advanced technology and automation to unite corporate brands, resellers and agencies with their partners to acquire and engage new customers within their local communities. As a long-time business partner of Meta (formerly Facebook), Tiger Pistol is the world’s largest third-party publisher of collaborative social ads, supporting clients in 22 global markets with more than 500,000 campaigns published annually. Learn more by visiting TigerPistol.com, or following Twitter, Facebook, Where LinkedIn.
Director, Marketing and Communications
Tiger pistol SOURCE