TAIT to Acquire Thinkwell | business thread

TAIT to Acquire Thinkwell |  business thread

LITITZ, Pa. and LOS ANGELES–(BUSINESS WIRE)–TAIT, the global group of creative engineers, makers, producers and technologists for live entertainment environments, today announced that it has agreed to acquire Thinkwell Group, a global strategy, design and of experience and production specializing in the planning, design, and production of world-class guest experiences for theme parks, museums and brands. Thinkwell will join the TAIT Group, comprised of an unparalleled roster of innovators, to set a new standard for the live and location-based entertainment industry, positioning TAIT as the most comprehensive end-to-end developer of entertainment and experiences.

In business since 1978, TAIT is a leading global leader in the live entertainment industry. TAIT’s diverse group of markets includes theme parks, theaters, cruise ships, concerts and corporate events with marquee clients ranging from Princess Cruises, Fortnite World Cup and U2 to Disney, Universal and the Olympic Games. At the heart of its services is TAIT Navigator, a state-of-the-art proprietary show control and automation platform that maximizes the client’s creative vision.

For more than 20 years, Thinkwell has been creating captivating and immersive experiences with nearly 2,000 projects in 28 countries around the world. The company’s diverse client portfolio includes Warner Bros., Universal Studios, Google, Lionsgate, Smithsonian Institution and Cirque du Soleil. Thinkwell has offices in Los Angeles, Montreal and Abu Dhabi, with teams and associates located across the world. The management team, including CEO Joe Zenas, COO and CFO Francois Bergeron, and Chief Compliance Officer Craig Hanna, will remain with the company as they focus on delivering the service. outstanding world-class performance that Thinkwell has become known for.

With a complementary culture and skills in experiential design and customer management, the partnership provides a unique opportunity for both companies to achieve significant and sustained growth. The acquisition will allow TAIT to leverage the momentum of the recent acquisition of ITEC Entertainment, enhancing creative design capabilities, including media and interactives, as well as exposure to major entertainment projects based on the localisation.

“For decades, our incredibly talented teams have created some of the most engaging and dynamic experiences for brands and IPs around the world,” said Joe Zenas, CEO of Thinkwell Group. “Combining Thinkwell’s world-class talent and portfolio of extraordinary projects with TAIT’s ambitious vision and shared commitment is a natural progression to expand the global footprint and broaden the reach of both companies.”

“Thinkwell’s trusted reputation, exceptional talent and broad portfolio are valued by all of us at TAIT,” said Adam Davis, CEO of TAIT Group. “Together, we will usher in a new era of live, location-based entertainment for the industry.”

About TAIT

TAIT creates moments that move people. We bring extraordinary ideas to life, collaborating on design concepts and providing precision engineering, architecture and manufacturing. Using our own industry-leading show control and automation technology, we orchestrate complex movements for artists, brands and venues around the world. We are a global team of creative engineers, makers, producers and technologists for live entertainment environments. For over 40 years, we’ve been creating groundbreaking live entertainment experiences by finding and developing the best talent and technology in the industry. With more than 900 employees in 17 offices, we have carried out projects in more than 30 countries, on 7 continents and even in space. Our diverse list of clients includes Taylor Swift, Cirque du Soleil, Nike, the Metropolitan Opera House and NASA. For more information, visit

About Thinkwell Group

Thinkwell Group is a global experience design and production agency with studios and offices in Los Angeles, Montreal and Abu Dhabi. For 20 years, the multidisciplinary team has created compelling experiences for a wide range of customers and brands around the world. Thinkwell’s creative and collaborative team brings extensive experience in the strategy, planning, design and production of theme parks, resorts, major branded and intellectual property attractions, events and spectacular shows, museums and exhibitions, exhibitions and live performances. The award-winning company has become a leader in experiential design by bringing a unique holistic approach to every engagement. Thinkwell recently delivered the United States Pavilion at Expo 2020 Dubai. For more information, visit