Serge Blanco chooses a new fashion ERP to orchestrate the overhaul of its entire IT environment

Serge Blanco chooses a new fashion ERP to orchestrate the overhaul of its entire IT environment

RUEIL-MALMAISON, France, March 8, 2022 /PRNewswire/ — Infor, the industry’s cloud company, today announced that Serge White chose Infor CloudSuite Fashion, an ERP solution specifically designed for the fashion, textile and luxury industries, as part of a project to overhaul its information system and set up a real customer journey omnichannel.

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With 160 employees, half of whom work in stores, the Serge Blanco brand, which belongs to the Toulouse family group LBY, has been dressing men for 30 years. The brand offers a complete wardrobe for men who break fashion lines and codes to create their own style. It is necessarily unique. Serge Blanco defends comfort to allow everyone to feel good, comfortable and free to move forward, to move, to get started. With its experience and its original values, the brand becomes in 2020 the official outfitter of the biggest French rugby team, Stade Toulousain, signing a collaboration with an exclusive collection.

Patrick Silvestrihead of information systems at Serge Blanco, declares: “Initiated in November 2020our project with Infor was triggered by business considerations that we were unable to address due to the obsolescence of our existing system and the increasing complexity of our distribution network.”

Other projects are being carried out in parallel by the company, such as the redesign of its e-commerce site which, like other applications, will be interconnected with the Infor solution for end-to-end orchestration of the supply chain: from order taking through the allocation of goods, the management of restocking and inventory (including in store), up to the warehouse.

Serge Blanco, which offers two collections a year for its various lines, has a network of around thirty stores under its own name, including four points of sale, through France. In addition, the brand relies on a network of franchisees, affiliates, 250 multi-brand stores, as well as many corners in shopping centers and department stores around the world.

Aware of the road ahead in terms of modernizing its management system, Serge Blanco chose Infor CloudSuite Fashion in June 2021a modern, scalable and feature-rich ERP solution which, according to the specifications, did not require any specific development for a very good benefit/cost ratio.

“The decision was taken in a concerted way following a series of internal workshops organized by Elcimaiintegrator partner of Infor, and involving the various departments concerned: production and purchases, sales administration and after-sales service, commercial management, retail sales, logistics, accounting/finance and, of course, IT,” says Silvestri. “In addition to the fact that the solution covers more than 90% of our standard needs, being able to rely on a fully integrated solution with a single repository is one of the main reasons for our choice.”

Bruno KientzelManaging Director of Elcimaï Business Solutions, comments: “Alongside those of Infor, our teams were able to convince the company’s management of their ability to support the project as closely as possible to its challenges and business challenges. The choice of the cloud, particularly in terms of e-commerce, was then made naturally for obvious reasons of non-replication and centralization of data.”

Since last July, around ten users have worked on redefining the processes, while the time has now come for the final validation of the requirements and the redesign of the various interfaces with a view to deployment scheduled for the third quarter of 2022.

Infor’s solution will be connected to five other applications, including expense report management, payroll management, e-commerce site, “The New Black” multi-brand B2B distance selling platform to which the brand belongs , the SaaS unified digital commerce platform WSHOP, and the cash management software solution from Polaris.

Philippe MailletInfor Sales Manager for France for SMB & channel, said, “Infor CloudSuite Fashion enables fashion brands to manage all aspects of their business in a single, integrated, configurable and scalable solution, while easily interfacing with third-party applications. In addition, its multilingual capabilities should provide Serge Blanco with the right solution to support its international expansion, particularly in the United States and Belgiumwhere the company already has a subsidiary.”

Silvestri concludes: “Given the professionalism of the Infor and Elcimaï teams, as well as the initial feedback we have received, we are convinced that this project will go well. As our businesses continue to evolve, we can now approach the evolution of the relationship with all our customers with much more serenity.”

About Elcimai
Elcimaï is an independent French group created in 1992 and spread over 14 sites in France. Elcimaï employs nearly 380 employees in multidisciplinary professions divided into two areas of expertise:
– Elcimaï Consulting, Engineering and Architecture
– Elcimaï Technologies and Digital Services
With this unique and complementary positioning, Elcimaï offers a global offer and responds to projects combining consulting, implementation, construction, production and IT management. Elcimaï has been an Infor partner since 1999. Visit

About Infor
Infor is a global leader in industry-specific enterprise cloud software. We develop complete solutions for our target industries, including industrial manufacturing, distribution, healthcare, food and beverage, automotive, aerospace and defense and high technology. Infor’s business-critical applications and services are designed to deliver lasting business benefits with security and faster return on investment. We are obsessed with delivering successful business results for our clients, and we continually innovate to rapidly solve emerging business and industry challenges. More than 65,000 organizations in more than 175 countries, from Fortune 500 companies to SMBs, rely on Infor’s 17,000 employees and deep industry expertise to help them weather market disruptions and achieve their goals. commercial. As a Koch company, our financial strength, ownership structure and long-term vision enable us to foster long-lasting and mutually beneficial relationships with our customers, employees and partners. To visit

Media contact:
Richard Moore
PR Manager Infor, EMEA
[email protected]

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