Report on the regulation and marketing policy of snus and tobacco-free snuff in Europe 2021

Report on the regulation and marketing policy of snus and tobacco-free snuff in Europe 2021

DUBLIN, January 10, 2022 / PRNewswire / – The report “Current Marketing Policies of Tobacco-Free Snus and Snuff in European Region” has been added to offer.

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The report covers the study of the regulatory and marketing specifics of 903 tobacco-free snuff and snuff products in European countries.

All products were classified into a) nicotine snus without tobacco, b) snus without nicotine without tobacco, c) nicotine snuff without tobacco, d) snuff without nicotine. The data were collected at the end of September from public and private sources in European countries. The report contains 5 sections, each devoted to a particular aspect of the aforementioned products.

Scope of the report

  • The first section contains a general overview of the regulations applicable to snus and tobacco-free snuff.

  • The second section details the product requirements for tobacco-free snus / snuff in European countries: ingredients, nicotine content, warnings and labeling, advertising and signage.

  • The third section provides an analysis of the socio-demographic and behavioral characteristics of tobacco-free snus users.

  • The fourth section contains the analysis of the flavor profiles for each of the distinguished subcategories.

  • The fifth section presents price statistics and analysis for each highlighted subcategory, collected at the end of September 2021.

Main topics covered:

Scope of the report


1. General regulations on snuff and snuff free of tobacco

2. Product requirements
2.1. Ingredient requirement
2.2. Nicotine content
2.3. Health warnings
2.4. advertising and display restrictions

3. Target customer groups

4. Prevalence of the flavor of snus and tobacco-free snuff
4.1. Analysis of the flavor prevalence of tobacco-free nicotine sachets
4.2. Analysis of the flavor prevalence of tobacco-free nicotine-free sachets
4.3. Nicotine Snuff Taste Analysis
4.4. Flavor Analysis of Non-Nicotine Snuff

5. Analysis of the price policy of snus and tobacco-free snuff products
5.1. Price Analysis of Tobacco Free Nicotine Sachets
5.2. Price Analysis of Tobacco Free Nicotine Free Sachets
5.3. Nicotine Snuff Price Analysis
5.4. Price Analysis of Non-Nicotine-Free Snuff

The references

  • Annex A. Labeling statements for tobacco-free nicotine snus in the EU

  • Annex B. Age limits and restriction statements for tobacco-free nicotine snus in European countries

Companies mentioned

  • 4NX Ltd.

  • 77 SP Group. ZOO

  • AG Snus

  • AG. EDEL

  • Swedish AM FZ-LLC (UAE)

  • Admiral Tabac AB

  • Another snus factory Stockholm AB

  • After Nicotine AB

  • Burger Sohne Holding AG (Altria Group)

  • Cobber Holding AB

  • Consumer Brands International sro

  • Corvus Global AG

  • Deli Wholesalers in Norden AB

  • Dholakia Tobacco Pvt. Ltd.

  • Efuma ApS

  • Snus UAB Embassy

  • Fedrs Sp.Zoo

  • fk components GmbH

  • Flava Sachets Limited

  • Flavor Labs Ltd.

  • GermanFLAVORS GmbH

  • GN tobacco

  • Gotlandssnus AB

  • OR Grenkem

  • Usual factory at Sweden A WAY

  • Helwit SA – YOIK AB

  • HRJ Production OR

  • ITC Limited

  • Imperial Tobacco Limited

  • Japan Tobacco International

  • Cordula UAB

  • Koyuki Vapor AB

  • KPod AB

  • Kurbits Snus AB

  • Latliq. TO BE

  • Linan Production AB

  • Lipit Sweden AB

  • Microzero AB

  • Multifill SA

  • Niconovum AB

  • Nicopods EHF

  • Nicopodsy species Z oo

  • Nicton SARL

  • Nord Snus ApS

  • Nordic Noir Holding Ltd.

  • Nordic Black Suede AB

  • Roman Recreations Sweden AB

  • Pleasure Smoking Co. ApS – Future Tobacco Group

  • RJ Reynolds Vapor Co.

  • Rasnus AG – Pintine GmbH

  • Skruf AB (Skruf Snus)

  • Swedish match

  • Symetricus Sp z o. O


  • AB art factory

  • The snus factory Sweden

  • Twinroll Service AB

  • UAB NGP Empire Lithuania

  • Unisoil SARL

  • Valo SWE

  • Vika svensson

  • Vilosophy UK Limited


  • Voon Innovation AB

  • Wellauer AG (House of Smoke Gunz GmBH)

  • XQS International AB

  • Zafari Life AB

  • Zoetic International plc

For more information on this report, visit

Media contact:

Research and markets
Laura Wood, senior
[email protected]

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