Publication of a new book, the Sustainable Business Handbook, helps create a global movement for sustainable business

Publication of a new book, the Sustainable Business Handbook, helps create a global movement for sustainable business

Published 6 hours ago

Proposed by Globe Scan

The Sustainable Business Handbook: A Guide to Becoming More Innovative, Resilient and Successful

Hundreds of Sustainable Entrepreneurs recently reunited to discuss the state of the sustainable development agenda and celebrate the launch of The Sustainable Business Handbook: A Guide to Becoming More Innovative, Resilient and Successful. This new book co-authored by David Grayson, Chris Coulter and Mark Lee and just published by Kogan Page has been written to accelerate the adoption of thoughtful and sustainable business practices by the thousands of companies that have not yet begun their journey to sustainability.

Many other companies are identifying their material environmental, social and governance (ESG) impacts, making sustainability commitments, adopting comprehensive strategies to reduce their negative impacts and increase positive impacts. They also appoint senior executives to lead sustainability efforts and join external coalitions to accelerate progress. Yet the efforts of these leaders are not enough to address the global challenges of climate change and inequality.

The world needs hundreds of thousands of medium-sized businesses and millions of smaller ones to join the early adopters who are already getting started “All-in” on sustainability. And many of these businesses don’t know how to get started or how to accelerate and scale their business.

That’s why Kogan Page is launching a new series on sustainable business and why three international sustainable business experts have produced The Sustainable Business Handbook. Of the three authors, Grayson (based in the UK), Coulter (based in Canada) and Lee (based in the US) have nearly 100 years of combined experience in sustainability and working with companies and corporate responsibility coalitions around the world. They published their widely acclaimed book All In: The Future of Business Leadership in 2018.

Their second book, The Sustainable Business Handbook, is a practical guide. It contains chapters focused on identifying impacts, defining organizational purpose and making the business case for action. It also examines the role of leaders at all levels and the responsibilities of the board of directors – particularly in defining the company’s purpose and defining the desired culture of the organization, as well as checking whether the actual culture is aligns with what is wanted. Other chapters in the book cover sustainability progress reporting, transparency and disclosure – and how, done right, it can create new partnership opportunities and drive further innovation. The book also explores the need for effective storytelling and how effective communication is essential for stakeholder engagement.

Grayson, Coulter and Lee are supporting the book with a series of online launch events, webinars, a new series of their “All inclusive: sustainable business” podcasts, and a dedicated website, and teaching notes for business school scholars. They are also offering in-person virtual briefings for company boards and management teams who want to learn more.

During the launch the webinar on March 1, with sustainable trade practitioners from around the world, participants encouraged authors to be ambitious and creative in using the handbook to help build a global movement for sustainable trade, by doing so through global supply chains and down to organizations representing small businesses such as chambers of commerce.

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