DALLAS, January 11, 2022 / PRNewswire / – Global research firm Parks Associates today announced promotions to key members of its marketing team, as company expands industry leadership through virtual and in-person events in 2022 . The named company Hailey Laughlin as Senior Director of Marketing, Rosey (Ulpino) will be as Senior Director of Public Relations and Marketing, and Vicki Alda as Senior Marketing and Sales Administrator. Elizabeth Parks was promoted to president and chief marketing officer of the company, now entering its 36e year.
Dramatic changes in business-to-business marketing, especially in the tech world, have created an increased demand for intimate in-person conferences and virtual experiences that extend learning and networking experiences to new audiences. According to a Parks Associates survey, 53% of industry respondents say events will play a very important role in 2022 for their business. Additionally, 79% say they want in-person and virtual event experiences.
“We are thrilled to elevate these team members and recognize their efforts to transform and create new event experiences over the past year,” said Mindi Sue Sternblitz Rubenstein, Vice President, Marketing, Parks Associates. “It’s important for the industry to collaborate and learn from others. We had an amazing time at CES and look forward to hosting our events, sharing our research and bringing the industry together.
Parks Associates successfully hosted its 16th annual CONNECTIONS ™: Smart Home Growth Strategies Summit on January 5 at CES® 2022, bringing together more than 400 leaders to learn and share ideas about the connected home.
“The importance of virtual and in-person experiences is increasing for B2B marketplaces,” said Hailey Laughlin, Senior Director of Marketing, Parks Associates. “The landscape is changing and it’s so great to use dynamic content creation to showcase our cutting edge market research to educate, inform and entertain market leaders. “
“Reliable data and analysis is essential for making better business decisions, and I love that market research plays such an important role in further deepening our impact in the industry,” said Rosey Will, Senior Director of Public Relations and Marketing, Parks Associates. “Highlighting our latest findings through media outreach, podcasts and executive talks helps our clients make the most informed decisions in the tech industry. “
The firm announced a full program of executive conferences and virtual sessions throughout 2022:
Thirteenth Annual Smart Energy Summit to be held in person February 28 – March 2, 2022, at the Omni hotel, Frisco, Texas, with virtual sessions on April 7, June 30th, August 4, and November 17.
Twenty-sixth annual CONNECTIONS ™: Premier Connected Home conference to take place May 17-19, 2022, at the Omni hotel, Frisco, Texas, with virtual sessions on February 3, April 14, August 18, 20 october, and November 10.
The ninth annual Connected Health Summit: Consumer Engagement and Innovation will be held at September 2022 at the Omni hotel, Frisco, Texas, with virtual sessions on January 20, March 24, June 16, and October 6.
The fifth annual Future of Video: OTT, Pay TV and Digital Media will be held at December 2022, with virtual sessions on February 10, March 10, May 5, July 21, and September 22.
About Parks Associates: Parks Associates, a world-renowned, women-owned and led market research and consulting firm, specializes in emerging technology solutions serving consumer and small and medium-sized enterprise (SME) markets. For more than 35 years, Parks Associates has worked in partnership with companies operating in the changing landscape of consumer technology. http://www.parksassociates.com
Rosimely’s Sera (Ulpino)
SOURCE Parks Associates