Ira Gostin

New Years is time to polish this story, check your marketing

Ira Gostin

NCET helps you explore business and technology.

With the New Year, it’s time to re-evaluate your marketing strategy and tactics, and most importantly, to verify your message and story. In business, your story is the most important tool you have. It’s also the cheapest and usually the most overlooked.

When done right, small business marketing can be very effective and help a business grow. However, when done wrong, businesses end up talking to themselves, not their customers. This catastrophic messaging failure results in lost revenue.

Telling your business story should be well thought out and well designed. Every word should have a specific purpose and every sentence should reflect the services you offer or the products you sell.

Imagine an auto repair shop that over the years has specialized in one specific brand of foreign car, but the signage, advertisements, and messages all reflect foreign cars. People will be upset very quickly when they find out that you are a niche supplier and that you are not working on their particular brand of car.

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