MarketInk: Classroom is a research lab for a professor who mixes university and advertising

MarketInk: Classroom is a research lab for a professor who mixes university and advertising

San Diego’s Dr. Mary Beth McCabe has spent her career mixing academia with real-world advertising and marketing strategies.

In 1985, she began teaching advertising at Grossmont College and the Extension at the University of California at San Diego. Earlier, in 1982, she joined KUSI-TV as the station’s first ad sales employee. She left KUSI in 1993 to found Sun Marketing Advertising and Media, her own company.

“My first entrepreneurial business client was a start-up with this new idea called advertising on the future Internet,” McCabe told The Times of San Diego. “I helped sell what I think was the first national graphic banner ad on the Internet in 1993 at the University of Phoenix”

Over the years, Sun Marketing has served over 3,000 customers, including Novartis, Sempra Energy, Weyerhaeuser and PepsiCo.

Today, the 64-year-old continues to teach, while continuing to operate Sun Marketing. “I was fortunate enough to have taught at all of the major universities in San Diego, starting with Grossmont and UCSD Extension, then at San Diego State University, the University of Phoenix, the University of San Diego, the National University and now Point Loma Nazarene University, ”she said. noted. “I have also been a visiting professor in Guangzhou, China, and Taipei, Taiwan. “

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