IZEA begins accepting Bitcoin and Ethereum payments for influencer marketing campaigns

IZEA begins accepting Bitcoin and Ethereum payments for influencer marketing campaigns

The company will offer cryptocurrency payments to influencers.

IZEA begins accepting Bitcoin and Ethereum payments for influencer marketing campaigns

In a recent survey of a thousand American participants, IZEA found that influencers are the first to adopt cryptocurrency: 65% of influencers who participated in the study already own a cryptocurrency and 50% expressed a wish to be paid in cryptocurrency for their content creation.

In a recent survey of a thousand American participants, IZEA found that influencers are the first to adopt cryptocurrency: 65% of influencers who participated in the study already own a cryptocurrency and 50% expressed a wish to be paid in cryptocurrency for their content creation.

In a recent survey of a thousand American participants, IZEA found that influencers are the first to adopt cryptocurrency: 65% of influencers who participated in the study already own a cryptocurrency and 50% expressed a wish to be paid in cryptocurrency for their content creation.

Orlando, Florida, January 11, 2022 (GLOBE NEWSWIRE) – IZEA Worldwide, Inc. (NASDAQ: IZEA), the leading provider of influencer marketing technology, data and services for the world’s largest brands, today announced that it now accepts Bitcoin and Ethereum as payments for its influencer marketing services. IZEA will also begin paying selected influencers in cryptocurrency for campaigns for which it has received cryptocurrency as payment from marketers.

In a recent survey of a thousand American participants, IZEA found that influencers are the first to adopt cryptocurrency: 65% of influencers who participated in the study already own a cryptocurrency and 50% expressed a wish to be paid in cryptocurrency for their content creation.

With today’s announcement, IZEA, a pioneer in the influencer marketing industry, answers that call by allowing leading brands to pay in cryptocurrency for managed service campaigns.

“IZEA first embraced cryptocurrency in 2018 with our first alt coin cryptocurrency mining operations,” said Ted Murphy, Founder and CEO of IZEA. “We thought then that blockchain would be key as the internet continued to evolve, and we were right about that – although the space faced a lot of legal uncertainties at the time. ‘space has evolved and crypto exchanges have been vetted, validated and regulated, we are looking to get back into space and this is the first step on that path.

“The recent changes in the crypto market present an exciting opportunity for IZEA,” continued Murphy. “BTC and ETH are both down significantly from their all-time highs. We prefer to start this offer at a time when these assets are trading at a discount to the high water mark, rather than at a time of record price. “

IZEA’s initial mining operations focused on alternative coins which the company later converted into Bitcoin and Ethereum. The company currently holds both BTC and ETH and has benefited from the appreciation of these assets as their value has increased in value over the years.

“IZEA created the influencer marketing industry in 2006,” Murphy said. “Our industry will continue to evolve and we intend to be constantly at the forefront of new types of influencer collaborations on emerging platforms, as is the case. The decision to accept Bitcoin and Ethereum and start paying cryptocurrency influencers opens new doors and will likely play a central role in future influencer collaborations in the metaverse.

To start a crypto-based influencer marketing campaign, visit IZEA.com.

About IZEA

IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of leading social influencers and content creators. ‘today. The company serves as a champion of the growth of the creator economy, allowing individuals to monetize their content, creativity and influence. IZEA launched the industry’s first influencer marketing platform in 2006 and has since facilitated nearly 4 million buyer-seller transactions online. Leading brands and agencies are partnering with IZEA to increase digital engagement, diversify brand voice, increase content production, and drive measurable ROI.

Safe Harbor Declaration

All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor of liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may”, “will”, “would”, “could”, “should”, “s ‘expect’, ‘anticipate’, ” hope ‘,’ estimate ‘,’ believe ‘,’ intend ‘,’ probably ‘,’ plans ‘,’ plans ‘,’ pursue ‘,’ a strategy “or” the future “, or the negative of those words or other words or phrases with similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations regarding IZEA’s ability to increase income and bookings, growth or maintenance of customer relationships, and expectations regarding IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those of forward-looking statements, due to various factors, including, but not limited to, the following: competitive conditions in the business segment content and social sponsorship in which IZEA operates; the inability to popularize one or more of IZEA’s market platforms; our ability to establish effective disclosure controls and procedures and internal control over financial reporting; our ability to meet the continuous listing requirements of our common shares on the Nasdaq Capital Market; changing economic conditions less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this press release speak only as of the date of this press release, and IZEA assumes no obligation to update these forward-looking statements to reflect actual results or changes in expectations, unless the law l ‘demands otherwise.

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CONTACT: Martin Smith IZEA Worldwide, Inc. Phone: 407-674-6911 Email: [email protected]

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