Is Programmatic Targeted Display a Good Advertising Option for Your Cannabis Business?

Is Programmatic Targeted Display a Good Advertising Option for Your Cannabis Business?

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Programmatic display is a type of advertising that provides businesses with the ability to display specific customer advertising inventory in real time.

The technology allows dispensaries and other vendors to place digital advertisements on their target audience when they consume content online. It uses various tactics to capture the attention of relevant and potential customers.

What is the size of a business? According to Statista, there were around $ 129 billion in programmatic advertising sales in 2020. With experts projecting $ 155 billion in sales by the end of 2021, you can expect even more in 2022.

Related: The best cannabis advertising campaigns of 2021


Since its inception, digital advertising has enabled businesses to make more money than traditional marketing strategies by cutting out the middleman and allowing businesses to directly reach their target market. Instead of spending on print marketing materials, TV ads, or other media to advertise their products, businesses can place ads online and wait for interested customers to take action.

By focusing on users who are already using the internet and are interested in cannabis, Cannabis-targeted programmatic display gives advertisers great control over who sees their ad.

While many online marketers don’t even consider targeting consumers using demographics and behaviors, both of these factors should be considered when creating digital campaigns. The benefit of doing this is that it saves time and money while ensuring that marketers only spend money on people who are interested in their product.

Who should use programmatic signage in 2022

In 2022, programmatic signage will work best for businesses that have a good understanding of their target audience.

Suppose you run a dispensary and attract people interested in CBD products; it would be ideal to know the types of CBD users who might visit your site and how much they spend on average. This would allow you to develop your ad design based on the type of person who will likely buy from you.

What types of display targets should we look for in 2022?

Behavioral targeting

Behavioral targeting helps marketers understand how potential customers react to various stimuli. It works best for anyone who wants to find new customers. Once businesses understand how their target audience responds to multiple ads, they can apply that knowledge to developing ad creatives that resonate with their audience.

Nowadays, with the help of experts, dispensaries are even developing personalized images or videos that better match your brand and appeal.

Demographic targeting

This type of display targets specific audiences based on demographics such as age, gender, income, marital status, education level, etc. Targeting allows advertisers to focus on different segments and develop personalized creatives based on those groups.

For example, if you sell CBD products for pets, you can create ads targeting young female students interested in animal care and promote different CBD products based on age and gender. The approach gives you a better idea of ​​the types of people visiting your site and helps you improve your conversion rates.

Geographic targeting

If a business wants to focus on certain types of people who live in certain areas, geo-display targeting allows them to do so. Using demographic information such as age, gender, income, or marital status, advertisers can identify which cities or states people are from. They can then target people based on where they live or spend most of their time.

Typically, location targeting allows retailers to serve customers based on where they live or spend most of their time. The next step is to find where people spend most of their time online. So how do you do it? With geofencing.

Geofencing uses mobile phone technology to define geographic boundaries around your location. These limits let you know when someone is entering or leaving a designated area. This information is immediately sent to your geofencing software, which sends you alerts so you can know when someone is in or out of your limits. You can also trigger notifications for messages or reminders when someone leaves your geofence.


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