Business

How to revitalize brand appeal and business workflow in 2022

How to revitalize brand appeal and business workflow in 2022

With spring approaching, it’s the perfect time to get your (commercial) house in order. Maybe the focus is on a complete overhaul of products or services that are still underperforming, or maybe your team wants to develop a whole new way to reach current and potential customers more effectively through online marketing. digital marketing funnel and sales process.

While some organizations are implementing new automated systems or limits to help meet their quarterly goals throughout the year, others are also catching up with a backlog of projects affected by false starts and stoppages in the workplace by due to the global pandemic.

Whatever the case, 11 experts from Fast Company Board of Directors share the one corporate cleaning goal they have in mind to produce a smoother workflow for their teams in 2022, and why.

1. BUILD NEW SYSTEMS (YEAR-ROUND)

I’m always building new systems. For me, it’s about streamlining everything that can be automated and simplifying complex tasks. The trick is to be constantly engaged in this process. Spring cleaning is great, but if you do all your cleaning once a year, you’re going to get bogged down and overwhelmed. It should be a habit that guides your business approach throughout the year. – Camille Preston, AIM Leadership, LLC

2. BUILD SYSTEMS TO MISS THE PANDEMIC BACKGROUND

Delayed timelines will catch up with us all in 2022. From postponed trial dates to rescheduled events, we’re already starting to see this in legal tech. My goal is to make sure the companies we work with can handle the upside. The labor shortage in the legal field is real, requiring professionals to handle more work than ever to keep critical material organized and communication streamlined. – ryan anderson, Filevine

3. CHECK THE PERFORMANCE OF THE PRODUCT OR SERVICE

Organizations need to review their products and services to see what’s not selling and identify the root causes. These can include misalignment with your brand, vision, and values, which is unachievable if it doesn’t add value to the customer. Additionally, poor training of the sales group to deliver or make the connection can lead to increased customer churn due to the lack of trust they have in your other products and services. – Will Conaway, The HCI Group (a Tech Mahindra company)

4. SAVE (MORE) TIME TO DEVELOP

We include development time in our planning process. It’s important not only to give your team enough time to complete a task, but also to consider how much time they need to develop the ideas in the first place. This is especially true for a growing startup. – Kelley Higney, insect bite thing

5. DISPLAY MARKETING AND SALES STRATEGIES ON THE WEB

This spring, we’re updating and optimizing all of our marketing funnels and sales processes to increase conversions and improve the bottom line for all of our web properties. This includes conducting market research, redefining our consumer profiles, defining new KPIs and A/B testing all of our offerings. – Kristine Marquet, Marquet Media, LLC

6. UPDATE AND SECURE DIGITAL DEVICES

Whether it’s iPads, iPhones, desktops, laptops, or more, our company tries to do a semi-annual cleanup to make sure all of our devices are completely up-to-date, secure, and secure and that there is a firewall through all cylinders. – Christopher Tompkins, The green light! Agency

7. FOCUS ON THE METRICS THAT MATTER

This month, we are auditing and revising our digital marketing goal tracking systems and migrating to server-side tracking. In a startup business, there are so many nuances that constantly change so quickly that many of our conversion goals are outdated. So we’ve gotten smarter about defining the behaviors and metrics that matter and identifying the need to steer our systems toward more accurate ways to visualize the customer funnel to be in place for growth in 2022. – Amaya Weddle, bandaged

8. REFRESH WEB CONTENT

An important spring cleaning activity that we perform each year is the management of our decaying contents. It is content that generates less traffic than before. We are reviewing whether this content needs to be updated, rewritten, or removed altogether. Doing this is important because it helps us keep our SEO “score” healthy. It also gives us the ability to refresh old content for the new year. – Syed Balkhi, WPBeginner

9. STAY COMPLIANT WITH INDUSTRY REGULATIONS

We think change is great for the business because it helps create good vibes and refresh systems at the same time. , and always offer something new to our customers to make their day even better! – Brandon Pena, BrandON Media Group

10. LIFTING MANUAL DEPENDENCIES

Remove all manual dependencies requiring resource time with non-value added activities. Instead, our company is committed to the art of the possible with automation and maximizing our teams’ time. – Breton-Bloch, Federal Navy

11. LIST WHAT WILL DO NOT BE OVER

This year we have deliberately listed what we are not doing and why in our internal business plans. We have included omissions that are unrelated to the company’s growth objectives for 2022. Each department will ensure that its own values ​​and objectives for the year are reflected in this plan, and collectively the company will return to the success of including omissions in our quarterly activity reviews. – Jason VandeBoom, ActiveCampaign