Fashion

Fashion brands celebrate International Women’s Day 2022: Missoma, Keds – WWD

Fashion brands celebrate International Women's Day 2022: Missoma, Keds – WWD

As March marks Women’s History Month, fashion brands are planning charity initiatives and celebrations to honor International Women’s Day on March 8.

Saks Off 5th, for its part, is partnering with Women’s Health to host a summit for frontline female healthcare workers who have worked tirelessly throughout the ongoing COVID-19 pandemic. Hair company Insert Name Here will choose two winners who will be mentored by co-founders Sharon Pak and Jordynn Wynn for three months.

Meanwhile, brands such as Missoma, Casetify and Nette have released special limited-edition collections dedicated to International Women’s Day, with proceeds going to special nonprofits for girls and women.

Here, WWD takes a look at some of the fashion brands celebrating International Women’s Day. Scroll to find out more.

Fabletique

Every consumer who is part of the brand’s VIP membership and makes a purchase between March 6 and March 8 will receive a T with the saying “She Can Do Anything” as a gift.

To celebrate IWD, Fabletics will also donate $25,000 to Girl Up, an organization dedicated to advancing girls’ skills, rights, and opportunities to become leaders.

Missoma

London-based jewelry brand launches partnership with Girls Out Loud, an award-winning social enterprise dedicated to raising the aspirations of teenage girls in the UK

Following this year’s IWD theme #BreaktheBias, Missoma will also be donating 50% of sales of its limited-edition necklace to Girls Out Loud. The Shine On necklace is now available for purchase on the brand’s official e-commerce site.

“As a female-led brand with a founder and CEO, and just over 85% of our leadership positions held by women, we are investing in the female leaders of tomorrow,” said Marisa Hordern, CEO and Director creative from Missoma. “We truly believe that an important part of increasing female leadership is mentoring, building trust and giving girls and women the opportunity to have a voice, which is why we partnered with Girls Out Loud. “

Kendra Scott

The jewelry brand is already giving back and empowering women year-round through its “Shop For Good” program. In honor of IWD, Scott is highlighting her favorite giving styles to “buy for good” and support women.

This month and throughout the year, 20% of proceeds from chosen products will benefit the Kendra Scott Women’s Entrepreneurial Leadership Institute at the University of Texas in Austin programming to empower the next generation of women entrepreneurs and increase the number of women detained and directed. businesses through an environment of community, inclusiveness, diversity and empowerment.

Fraser Sterling

In honor of IWD this year, the jewelry brand will donate 10% of its sales to Girls Inc., a nonprofit that helps equip girls with the skills to overcome economic, social and gender and to grow as independent individuals.

Line

In honor of IWD, brand co-founders Molly Howard, Valerie Macaulay and Meredith Melling asked La Ligne de La Bande members to donate a personal item from their wardrobe to sell on Re- Online, the brand’s peer-to-peer resale marketplace.

From March 8-13, customers will have the chance to bid on pre-loved items at The Band Members and Three Co-Founders Live Auction. Members of La Bande include names such as Carey Mulligan, Erin Foster, Hilary Rhoda, Karla Welch, Lily Aldridge, Maggie Rogers, Nicole Richie, Nina Dobrev, Olivia Wilde, Sara Foster, Yaya DaCosta, among many others.

All proceeds from the auction will be donated to the Lower Eastside Girls Club, an organization that provides free programming in the areas of art, science, leadership, entrepreneurship and wellness for girls and young people of diverse gender identities in New York.

Net x BarbieStyle

Nette has teamed up with BarbieStyle to release a limited-edition candle that evokes the scent of Barbie’s Dreamhouse – lightweight, fun, and housed in the ultimate pink ceramic container. The candle was launched on March 2 and has since been exhausted. The brand is currently working on a restocking in the coming weeks.

“Our collaboration candle with @BarbieStyle is what we imagined Barbie’s Dreamhouse would smell like – notes of pink peppercorn, leatherwood, roasted chestnuts and vanilla make this an absolute creation of a deep, complex scent without ever losing her sense of lightness and fun – just like Barbie herself,” said Carol Han, Founder of Nette.

A portion of proceeds from the candle will go to The Dream Gap Project, an ongoing global initiative created by Barbie that gives girls the resources and support they need to continue believing in themselves.

Saks off 5th

This month, the department store is partnering with Women’s Health to host the Recharge Summit, a two-part event recognizing and celebrating frontline female healthcare workers who have worked throughout the ongoing pandemic.

The summit kicked off on March 4, with an intimate private shopping event and panel discussion featuring Amanda Kloots at Saks Off 5th. On the second day of the event, attendees also received gifted outfits from the company.

The summit will continue on March 11 with a morning of wellness and treatments at The Well.

Insert name here

The hair brand is launching an initiative designed to support aspiring entrepreneurs by hosting a women-founded mentorship program that begins March 8.

Two winners will be chosen to be mentored by Insert Name Here co-founders Sharon Pak and Jordynn Wynn and the label’s team for three months. Winners will work side-by-side with Pak and Wynn to increase their entrepreneurial knowledge, develop their skills for their own future goals and milestones, and provide them with career development tools and resources.

To be considered for the program, businesses must be owned and founded by POC and have generated at least $5,000 in revenue. It must also be based in the United States and have between one and five full-time employees.

Casetify

The tech accessories company will launch a special collection in honor of IWD, joining the brand’s ongoing initiative, Casetify Cares, which matches product launches with charitable causes.

For its fourth annual Her Impact Matters collection, Casetify spotlights an all-female artist collective, introducing new designs and fan-favorite artwork on its iconic accessories.

Throughout the month, Casetify will donate 10% of every sale of the collection to the non-profit organization Equality Now, which supports their mission to achieve legal and systemic change that addresses violence and discrimination in towards women and girls around the world.

Evidence

The underwear line, which specializes in leak-proof period underwear, donates a percentage of its sales each year to its nonprofit partner Period Menstrual Movement, which is dedicated to ending menstrual poverty through menstruation. education, advocacy and the donation of menstrual products.

keds

The shoe company will donate $25 for every pair of its Champion sneakers sold on Keds’ official e-commerce site to Dress for Success, a global nonprofit that provides workwear to low-income women. to help them with their job search and interview process.

sweaty betty

This year, the sportswear company’s initiative for IWD is to buy a bra, give a bra. For every bra purchased from March 3-9, the Sweaty Betty Foundation will donate an endurance bra to a young girl in need.

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