Fashion

Diary of Paris Fashion Week from a street style photographer

Diary of Paris Fashion Week from a street style photographer

Darrel Hunter, better known as @modehunter, spends her fashion weeks away from the shows. While the industry fixes backs in their sardine-like seating arrangements, seeking a peek at models dressed in designers’ new collections, Hunter is more concerned with what the guests themselves are wearing. But in order to best capture them, a significant amount of planning is required. Beginning six to eight weeks before fashion month, Hunter begins plotting his approach on an extensive spreadsheet, planning locations, timing, and transportation. When he’s not scheduled to the minute, he finds time to take a break with good friends and good snacks. Below, Hunter tells us about her experience at Paris Fashion Week this Fall 22 season.

What is your job title?

“During fashion month, I attend many fashion weeks. There are several things I do, but the main one is street style. I have to capture the style of the spectators, the people in the city , just the different styles that represent what people wear on the street. I capture this for various publications, brands or e-commerce sites – basically, whoever needs street style – and also backstage at various shows, so preparation, first looks before shows, etc. There are also other projects that I do during fashion week whether it’s working with different brands on product activations or with different products. So there’s quite a variety during fashion week, which helps keep it exciting, but I’d say the majority of my work comes from backstage and street style during fashion week.

How do you approach fashion week? What role does he play in your career?

“Fashion week planning can be quite similar for everyone. Once the dates are set, you start making your reservations for your accommodations – flights, trains and all. Also, reaching out to various clients, talking to clients you’ve worked with before, get an idea of ​​what your schedule will look like for the upcoming season I always have to make sure to create a spreadsheet with the different places I’m going to be, the dates of travel, the jobs I have and how I’m going to approach them because otherwise, especially when you come to the end of fashion week, you’ll get lost or get caught up in things. It’s useful to have documented everything so I know where I need to be, when I need to be there, what to submit and how to proceed.

When do you start preparing?

“I start preparing for fashion week literally the minute the dates are finalized. The main ones take place in February or September, but the men’s fashion weeks take place in June and January. You also have couture and in between you have Copenhagen and all that. So for me, every fashion week, I normally start prepping six to eight weeks because it gets to you. If you wait until the last minute, it can be quite stressful, so my preparations start quite early.

Tell us about your thought process when you attend a performance. What’s going through your head?

“When it comes to working on a show, I would first look at the schedule to see which shows I want to capture footage outside of. Also, I look at the timing. Sometimes if the shows are close enough together , you may only be able to check in at one show and then have to check out and check out at another depending on location If I have to do a backstage then you know you have to get there early and then you can make outings on this show. And of course you have favorite shows where you know the style is going to be great or you know some people who will attend. Sometimes you’ll capture the entrances and you’ll know that behind the scenes is another area and that there will also be certain models that have great style that you’ll want to capture, so it’s all about choosing where to be and strategically understanding where to go to capture the best shots.

Is there anything like a typical day for you during fashion week? If yes, how is it?

“There is definitely no typical day, well not for me anyway. Even outside of fashion, I don’t have a typical day, which I like. I like spontaneity. I like that things can change. I love waking up in the morning and seeing an email that says, “Hey, you’re going to travel here.” For me, fashion week can vary. There are days when I can get up early, exercise, read, eat breakfast, and just go to shows. Then there are others where you literally wake up, jump in the shower, run out, and don’t eat until evening. It’s very different day to day, but I think the one constant is that you’re going to be busy, which I appreciate.

What are your essentials to get through this chaotic period?

“Along with lots of prayers, I’m thinking of making sure I travel with tons of vitamins and supplements – sea moss, vitamin C, vitamin D, all that. Trying to eat as healthy as possible. Next, friends, the colleagues I travel with and the members of my family when they are in the city where I am or even at home – this encouragement and this support, these messages and these phone calls, which allow me to get through the chaotic period when you sleep a few days with two to three hours of sleep and can’t find time to eat.And a few face masks.Not the surgical ones but the sheet masks.When you’re sleep deprived, a good skin care routine is certainly important and lots of water.