John Acosta Aug 21 2 1

Costa Sunglasses Appoints Fishing and Outdoors Veteran as Vice President of Marketing

Costa Sunglasses, maker of the world’s first fully polarized color enhancing sunglasses lens, has appointed industry veteran John Acosta as vice president of marketing. With over 20 years of experience in the outdoor and fishing industries, Acosta will oversee Costa’s global marketing efforts creating a consistent brand experience across all channels of its business.

John Acosta Aug 21 2 1

John Acosta Photo courtesy of Costa Sunglasses

Acosta brings to her position an in-depth knowledge and connection to the fishing industry, as well as experience in branding, storytelling and local marketing. He joins the team as Costa has just enjoyed a year of record growth and looks into the new year with an ongoing commitment to supporting his grassroots community of anglers and water enthusiasts, while growing the brand to scale. global and outdoor market.

“We look forward to working with John to not only continue to grow our brand globally, but also to engage more directly with our core fans – the anglers, adventurers and explorers who live to be on the water. “said Justin Cupps, Senior Vice President. President to Costa. “Of course we joked about the relevance of his last name (Acosta), but honestly having John on board – with his considerable talent, energy and reputation in the industry – is a huge victory. for Costa. “

Prior to joining Costa, Acosta was Vice President of Marketing and Business Development at Major League Fishing (MLF) where he was responsible for brand development and strategic partnerships to elevate the MLF brand and its platforms. Prior to MLF, Acosta was Marketing Director for Bass Pro Shops for 12 years. In this role, Acosta was responsible for all large-scale marketing initiatives – media, sports, entertainment, partnerships, sponsorships, brand marketing and content – helping to raise the national profile of the Bass Pro Shops brand as it became a outdoor leader. retailer. John has also held various executive positions in advertising agencies in Chicago, Los Angeles, Newport Beach, Boston and Springfield.

“At first I was disappointed to hear that Acosta was leaving Major League Fishing. He was a big part of the team, ”said Casey Ashley, professional bass fisherman and pro Costa. “I was kind of thinking ‘who stole our guy?” Then I heard he was going to be part of the Costa team and I couldn’t have been happier. I am part of the Costa team. for a long time and he’s a family of hard working people who are passionate about what they do, I think he will fit in perfectly.

“Costa is such an amazing brand. Their commitment to build the best products, complemented by their widespread efforts to protect waterways, fisheries and coastal communities, makes this a dream opportunity, ”Acosta said. “With the growing interest and participation in the fishery right now, it’s an exciting time for the industry and the brand. I am honored to join such a talented team.

About Costa sunglasses

As the premier manufacturer of color enhancing fully polarized sunglass lenses, Costa combines superior lens technology with unmatched fit and durability. Costa has been manufacturing the highest performing, highest quality prescription sunglasses and sunglasses (Rx) for outdoor enthusiasts since 1983, and their product portfolio now includes optical frames. Costa’s growing cult brand status is directly linked to its goal of providing high-quality products with a focus on sustainability and conservation, as the company works hard to protect the waters it inhabit. From the use of sustainable materials to his Kick Plastic initiative, the IndiFly Foundation and a strong partnership with the shark research organization OCEARCH, Costa encourages people to help protect Earth’s natural resources in every way possible. . Find out more on Costa’s website and join the conversation on Facebook, Instagram or Twitter to @CostaSunglasses

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