Advertising

Money Pages Ranks # 1 in Advertising Services Category on Entrepreneur's 500 Franchise in 2022;  Following the recent # 84 ranking of the best home franchise opportunities

Advertise.com CEO Daniel Yomtobian discusses the utility of big data in advertising

LOS ANGELES, Calif./ACCESSWIRE/January 11, 2022/ In marketing, it is important to recognize the target audience in order to attract consumers. But doing this is difficult, which is why Big Data has become an essential tool in advertising, explains Daniel Yomtobian. “With their immense treasure troves of information, brands can send the right message to the …

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It's not agency culture, it's 'Kool-Aid' |  Advertising

It’s not agency culture, it’s ‘Kool-Aid’ | Advertising

In the dystopian fiction of Brave New World, Soma is the drug that keeps the masses happy and relaxed when in reality they should be questioning everything and rioting in the streets. “All the advantages of Christianity and alcohol; none of their faults,” as Aldous Huxley wrote. In our twisted reality, we call this “agency …

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Connected TV Ad (Kindle Interactive).png

Connected TV boosts advertising results for dealerships

Auto retailers are taking a closer look at connected TV support because of who watches CTV, as well as frequency, not just the entire household. It is estimated that 39% of adults watch videos on a CTV device daily. This is up from 31% in 2019, according to data from the Leichtman Research Group (https://www.leichtmanresearch.com/39-of-adults-watch-video-via-a-connected-tv-device- …

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In-game advertising market size expected to grow by USD 3.54 billion

In-game advertising market size expected to grow by USD 3.54 billion

See a FREE sample: to know additional highlights and key points on various market segments and their impact in the coming years. Supplier Information The global in-game advertising market is concentrated and the vendors are deploying different strategies such as massive investments in joint ventures and acquisitions to capture major shares and expand their presence …

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KOVELS: Advertising toys bring back special memories for collectors |  Community

KOVELS: Advertising toys bring back special memories for collectors | Community

Old toys, especially those that move and make noise, are popular with young and old, and many are very expensive. Advertising toys bring back special memories and are sought after by those who collect advertising and those who want toys. This car with “Moxie” on the side is in perfect condition. This is a rare …

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How a Coca-Cola Executive Helped Implement "Truth in Advertising"

How a Coca-Cola Executive Helped Implement “Truth in Advertising”

The word caveat emptor first appeared in 1523. As everyone knows, it translates to “Let the buyer beware”. Think about it for a moment. One of the first things a human ever said was a warning to beware of unscrupulous companies. Today, millions of consumers rely on the Better Business Bureau to identify trustworthy attorneys, …

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France/Germany: Small businesses want EU to crack down on invasive advertising from Google and Facebook - new study

France/Germany: Small businesses want EU to crack down on invasive advertising from Google and Facebook – new study

YouGov poll finds small business owners uncomfortable with Facebook and Google tracking-based advertising Small business owners in France and Germany want alternatives to Facebook and Google’s mainstream tracking-based advertising, according to new research commissioned by Amnesty International and Global Witness. Ahead of a key EU vote this week aimed at imposing tougher rules on tracking-based …

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Making advertising agencies more human, a New Year's resolution

Making advertising agencies more human, a New Year’s resolution

According to a recent Working Not Working survey, the majority of agency creatives consider changing jobs even if they think they are paid well. They seek a better quality of life and say that a good salary is not worth burnout. An exhausted creation cannot be a good creation. An exhausted industry cannot be a …

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Following in his father's footsteps, Jonah Lazowski takes on the parking advertising start-up

Following in his father’s footsteps, Jonah Lazowski takes on the parking advertising start-up

The son of a prominent Hartford parking magnate, Jonah Lazowski said he learned about business, professional relationships and entrepreneurship from an early age. “I like to say I was born in a parking lot,” said Lazowski, whose father, Alan Lazowski, owns LAZ Parking, one of the largest parking lot operators in the United States. “My …

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