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It’s International Women’s Day, which means it’s the perfect time to honor the amazing women in your life and even those you admire from afar. One way to celebrate is to highlight some of our favorite female-led fashion and beauty brands, especially those who are trailblazers and who have made bold and courageous changes in their respective industries (there are many !)
We’ve rounded up some of our favorite things to buy from these women-founded brands, from a must-have tote bag to what could very well be your new holy grail sunscreen. Whether you want to gift an item to someone special or buy something for yourself, this is a great way to show your support today. Find 10 of our top picks below.
Everyone knows that Rihanna single-handedly changed the beauty industry for the better when she dropped a 40-shade foundation line from the start. Since the legendary launch of Fenty Beauty in 2017, Rihanna has expanded her brand into skincare (and we can’t forget her hit lingerie line Savage x Fenty), no doubt inspiring many celebrities to follow suit. with their own beauty brands.
Shop the Fenty Icon Refillable Semi-Matte Lipstick and Set, $20-$32:
fenty | Sephora | Ultimate
After working at companies like Benefit Cosmetics, Juice Beauty, and Perricone MD, entrepreneurs Alison Haljun and Christin Powell set out to create their own beauty brand based on high-performance natural ingredients, but with Gen Z in mind. . Kinship checks all the boxes you’d want in skincare: non-toxic ingredients that meet clean beauty standards, sustainable packaging, and fun, colorful aesthetics, to boot. All the good stuff that anyone, Gen Z or not, can appreciate.
Buy Kinship Self Reflect Sport Triple Ceramide Moisturizing Sunscreen SPF $60.28:
Kinship | Ultimate
Michelle Ranavat combined her scientific training with the beauty rituals of her Indian heritage to create her eponymous skincare brand. The result was powerful botanical formulations using Ayurvedic ingredients like turmeric, bakuchi, saffron, and ashwagandha. Ranavatwhich recently launched at Sephora, donates one percent of its proceeds to the Desai Foundation, a non-profit organization that empowers women and children through community programs in India.
Buy Ranavat Radiant Rani Saffron AHA Resurfacing Mask, $75:
Ranavat | Sephora | Thirteen Moon
Katie Sturino, body acceptance advocate, blogger and author, started Megababe as a way to resolve traditionally private and “taboo” issues, such as chafing thighs and sweating breasts, without people feeling shame. Unsurprisingly, the body care brand was a hit from the start.
As she witnessed the disregard for inclusiveness that the beauty industry helps to perpetuate, Sharon Chuter decided to launch her own cosmetics brand, Uoma Beauty. She continues to challenge beauty standards with her initiative, Pull Up For Change, a call to action for companies to publicly disclose the number of black employees in leadership positions, as well as the ongoing Make It Black campaign. .
Sarah Staudinger co-founded fashion label Staud in 2015 with the goal of creating stylish and unique clothing and handbags that wouldn’t break the bank. Since then, there have been plenty of Staud “It” pieces, from square PVC totes to two-tone sweater dresses. The brand has been seen on celebrities like Kendall Jenner, Selena Gomez and Bella Hadid, to name a few.
Shop the Staud Raffia Shirley Mini Bag, $350:
Staud | 24S | Farfetch | Nordström
Khloe Kardashian and Emma Grede founded good american in 2016, when the conversation about inclusivity was only beginning to gain traction in the fashion industry. From the get-go, Grede and Kardashian made sure that Good American’s beliefs were unwavering — Grede demanded that retailers buy all styles of denim in all sizes and not segregate them into a more distinct size area. The brand has since expanded from jeans to activewear, swimwear, shoes and more.
If you’re looking for shoes with a little – no, a lot – of personality, you’ll find them at Kat Maconie. The British-born designer has had a penchant for flair ever since she used to decorate her mother’s high heels with costume jewelry and other flashy embellishments as a child. Her fun and colorful designs have been spotted on celebrities like Taylor Swift, Jessica Alba and Mindy Kaling.
Shop Kat Maconie Cher Chain Heel Pumps, $385:
Kat Maconie | Neiman Marcus
Since its debut in 2019, Parade has shaken up the lingerie market, thanks to its founder and CEO Cami Téllez. Frustrated with legacy lingerie brands that capitalize on its clientele’s insecurities, Parade’s goal is to make people feel good about themselves. The brand reached one million pairs of underwear sold in its first year.