BBB National Programs Announces 85 Distinguished Panel Pool Members for the National Advertising Review Board and New Vice Chair

BBB National Programs Announces 85 Distinguished Panel Pool Members for the National Advertising Review Board and New Vice Chair

MCLEAN, Virginia, January 11, 2022 / PRNewswire / – BBB National Programs today announced the 85 panel members for the National Advertising Review Board 2022. The appeal body of the US Advertising Industry Self-Regulatory System also announced its vice-president 2022, Heather hippsley, who retired in 2020 as Deputy General Counsel of the Federal Trade Commission (FTC) where, among many senior positions for over 35 years, she served as deputy director of the advertising practices division.

Members of the National Advertising Review Board panel, selected for their stature and experience in their fields, provide independent peer review to ensure the truthfulness and accuracy of national advertising and help promote voluntary compliance with its decisions. . The role of the vice-president is to support the president of the National Advertising Review Board, the legal advisor to appeal boards and, in the absence of the president, to exercise this advisory responsibility on behalf of the president.

Ken plevan, who returns for his fourth year as Chairman of the National Advertising Review Board, said, “As NARB enters its sixth decade, the work we do to promote and maintain truth in advertising is more important than ever. I look forward to serving again with our talented panel members and welcoming Heather hippsley like our vice president. “

Founded in 1971, the National Advertising Review Board provides an appellate review of decisions of the National BBB National Programs Advertising Division and the Children’s Advertising Review Unit. These programs are three of more than a dozen self-regulatory, accountability, and dispute resolution programs from the independent nonprofit BBB National Programs. In over 90% of case decisions, companies voluntarily comply with case recommendations. If there is no good faith effort to modify or discontinue advertising as a result of a decision, cases are referred to the appropriate regulatory body.

For 2022, panel members include 85 Distinguished Leaders from three different categories:

  • National advertisers
  • Advertising agencies
  • Public members (academics and other members of the public sector)

A National Advertising Review Board appeal committee typically consists of five panel members, with three national advertising representatives, one agency representative, and one public sector representative on each committee.

Nominations for panel members for the National Advertising Review Board are made by the Association of National Advertisers, the American Association of Advertising Agencies, the American Advertising Federation and the BBB National Programs. The initial term is two years, and each member is eligible for reappointment for two additional two-year terms. This year, 20 new members join 65 who return to their distinguished roles.

“Members of our National Advertising Review Board 2022 Expert Panel bring incredible diversity and experience to their role of helping resolve disputes over truth in advertising and building consumer confidence.” , said Eric D. Reicin, President and CEO, National BBB Programs. “I am honored to welcome the new members to our panel pool and thank them for the work they will do this year to ensure the success of self-regulation in the independent advertising industry.

Below is the list of panel members for the BBB’s National Advertising Review Committee for 2022.

New panel pool members

Public members

  • Nancy J. Gray, clinical assistant professor, WP Carey School work, Arizona State University
  • Dr. Glynnis M. Johnson, Assistant Professor-Marketing, Morehouse College
  • Daniel John Petek, Board of Education, AAF, Advertising Instructor, Washington State University

Agency members

  • Brad bennett, Fire starter, Forest fire
  • Allen Bosworth, President, EP + Co
  • Brandon cooke, Global Partner, Global Chief Marketing & Reputation Officer, FCB
  • Stephanie Crockett, president and chief operating officer, mower
  • Fay ferguson, co-owner and co-CEO, Burrell Communications
  • Jeff Larson, President / COO, Mediassociates
  • Victor lee, President, Advantage Unified Commerce, Advantage Solutions
  • Bob morrison, CEO, Morrison Agency
  • Ingrid Otero-Smart, President, Casanova
  • Duff stewart, CEO, GSD & M
  • Aaron Walton, CEO, Walton isaacson

Advertising members

  • Nicole apple, Director of Global Agency and Operations Management, Kimberly-Clark Corporation
  • Denis Boudniewski, Director, Agency Strategy and Partner Relations, Verizon
  • Alia Kemet, Vice President, Creative & Digital, McCormick & Company, Inc.
  • Gary P. Osifchin, CMO and GM, US Hygiene, Reckitt Benckiser
  • Simona Rabsatt Butler, Sr. Director Global Strategic Sourcing, Marketing, Visa
  • Amy Spiridakis, Vice-President, Marketing, Target Corporation

Returning public members

  • Jenny buschhorn
    Assistant Professor of Practice, responsible for the advertising program, Texas State University
  • Margaret (Meg) C. Campbell
    Professor of Marketing, Anderson Presidential Chair in Business Administration, School of Business, University of California, Riverside
  • Debra (Debbie) M. Desrochers, BS, MBA, Ph.D.
    Lecturer, Management, Director of Studies MRes in Management, Marketing, Business & Society, Center for Business, Organizations and Society (CBOS), University of Bath
  • Allen Garcie
    Associate Professor of Digital Arts, Sybil T. & J. Frédéric Patten, Endowed Professor, Director, LaPIXEL Digital Arts & Media Academy, Designer / Animator, IdeaSpace, Louisiana State University Shreveport
  • Steven hall
    Senior Lecturer, Charles H. Sandage Publicity Department, Media College, University of Illinois
  • Timothy hendrick
    Associate Professor, Advertising, School of Journalism and Mass Communication, San José State University
  • Alice kendrick
    Professor of Advertising, Southern Methodist University
  • Peg murphy
    Associate Professor, Communication Department, AdClub AAF Advisor, Columbia College Chicago
  • Joel M. nichols, MBA
    Assistant Professor, Department of Journalism and Strategic Media, The University of Memphis
  • Larry powell
    Professor, Advisor for Lindsey + Asp, Advertising and Public Relations, Gaylord College, University of Oklahoma
  • Jan LeBlanc Wicks
    Professor and Vice-President, School of Journalism and Strategic Media, University of Arkansas

Return agency members

  • Wendy aldrich
    Executive Vice President, Managing Partner
    Universal McCann
  • Michel bassik
    Founder and CEO, Axel Solutions, SARL
  • Laura Jean Bracken
    President / COO, Palisades
  • Dean Broadhead
    CEO, broad head.
  • Tracy Broderick
    President, Karsh Hagan
  • Jeffrey Buntin, Jr.
    President and CEO, The Buntin Group
  • Faruk Capan
    CEO, Intouch Group
  • Brad casper
    CEO and Co-Founder, Heart and Soul Marketing
  • Jason chebib
    Head of Strategy, 180NY
  • Steve erich
    Co-Founder, President and Chief Strategy Officer, Erich & Kallman
  • Marina Filippelli
    CEO, Orci
  • Dan Fromm
    President / COO, Barkley US
  • Cary hatch
    CEO and Brand Spokesperson, MDB Communications
  • Benjamin jankowski
    Founder / CEO, Modern Media Solutions
  • Patrick kiss
    President, BSSP
  • Luis Miguel Messianu
    Founder, Creative Chairman & CEO, Alma
  • Krista nicholson
    President, Motif
  • Tom stein
    Chairman and Chief Executive Officer, Stein IAS
  • Meredith Vaughan
    CEO, Vladimir jones

Back Advertising members

  • Ron amram
    Senior Director, Global Media, Mars, Inc.
  • Homi Battiwalla
    Senior Marketing Director – Global Marketing Excellence, PepsiCo Global
  • Mayan battle
    Associate Director, Audience Development and Category Specialist, Random House Group, Penguin Random House
  • Adam benaroya
    Director, Global Media Capabilities and Operations, Johnson & Johnson Consumer Health
  • David Berlin
    President, Marketing Links, LLC
  • Scott bishoff
    Head of Brand and Reputation Media, YouTube
  • Katrina Bott
    Senior Director, Global Strategic Sourcing, Capri Holdings Limited
  • Ivy Brown
    Vice President, Head of Global Brand Marketing, DXC Technology
  • Stuart Burkhoff
    Senior Director, Media Strategy and Planning, Altice United States
  • Amy bytell
    Senior Marketing Manager, Performance Media, Cox Automotive
  • Charles Chapel
    Head of Global Media & Agency Excellence, The Hershey Company
  • Michael cruz
    Director / Head of Marketing, Tin Building, Creative Culinary Management Company
  • Ryan dillon curran
    Senior Director, Global Brand Marketing, Peloton
  • David dobbins
    Media consultant, Pro Unlimited, Inc.
  • Olivier Fleurot, Ph.D.
    Global Vice President, Research, Development & Innovation, SC Johnson & Son, Inc.
  • Jean Fredette
    Head of Brand and Marketing, Corporate Affairs, Con Edison
  • Katherine freeley
    Global Head of Media, Purchasing, Novartis
  • Jennifer gardner
    Vice President – Media Platforms, Verizon
  • Linda gharib
    Director, Marketing Communications & Media – Legal & Regulatory US, Wolters Kluwer
  • Daniel Glantz
    Former Global Head of Sponsorship and Strategic Partnerships, AIG
  • Jodi harris
    Global Vice President, Culture and Marketing Capabilities, Ab-InBev / Anheuser-Busch
  • Lee hsieh
    Senior Manager, CRM and Digital Experience, Johnson & Johnson
  • Valerie Lumiere
    Former Director, Broadcast Production, Verizon Communications
  • Jim Bottom
    President, Rip Van
  • Ian mcdonald
    Global Category Manager, Marketing Purchasing, Edgewell Personal Care Brands
  • Renée Milliaressis
    Media Director, Colgate-Palmolive
  • Jason Morros
    Vice-President, Head of Integrated Marketing, Edison Properties
  • Justin parnell
    Senior Director, OREO, Mondelez International, Inc.
  • Glenn roginski
    Director, Media Lab, Pfizer
  • David ronk
    Executive Director of Media & Channel Strategy, JPMorgan Chase & Co.
  • Cassidy Sehgal
    Data Protection Officer, Vice-President and Associate Legal Director, L’Oréal United States
  • Erin Argent
    Director, Social Networks and Growth Marketing, Exclusive Resorts
  • Manos Spanos
    President | Consumer division, L-Nutra Inc.
  • Kwan yim
    Director, Head of Global Agency Management, Citi
  • Doug zarkin
    Vice-President, Chief Marketing Officer, Pearl Vision

Learn more about the National Advertising Review Board here.

About National BBB Programs: National BBB programs are where businesses turn to build consumer confidence and consumers are heard. The nonprofit is creating a level playing field for businesses and a better experience for consumers through the development and delivery of effective third party accountability and dispute resolution programs. Assume its role as an independent organization since the restructuring of the Council of Better Business Bureaus in june 2019, BBB National Programs now oversees more than a dozen national industry self-regulatory programs and continues to evolve its work and increase its impact by providing business advice and encouraging best practices in areas such as advertising, marketing to children and privacy. To learn more, visit

SOURCE BBB National Programs


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