HOUSTON, January 11, 2022 / PRNewswire / – Originally an arthouse store that creates bespoke illustrations and episodic designs sent to recipients via direct mail, Tellinga recently decided to add social media-style advertising to its physical mail items to provide a new and meaningful way for advertisers to reach customers. Using the collected customer data received as part of the normal ordering process, along with customer interests and demographics, Tellinga can target original artist-drawn ads based on customer specific interests: disrupt, reshape and embed on-screen social media-type advertisements in the physique of customers. home mailboxes.
“Traditional direct mail advertising has declined sharply because it is too impersonal and easily overlooked,” said Alex kurkowski, founder of Tellinga. “Advertising always works best when it reaches the depths – becomes a personal, moving experience. It’s that simple. And that’s precisely what we are already doing: telling personal stories that bring the recipient into the frame. of the show. We like to think of our art as an ongoing TV show delivered to your weekly mailbox, with you as the star – kinda like becoming Jon Snow in “Game of Thrones”. Now we’re going to do the same thing with direct mail advertising – and that’s going to change everything in the mail advertising business. “
Tellinga – The traditional postal art process, perfected
Postal art (postal art) is an art movement centered on the sending of original and collectible works of art through the postal service. Using handcrafted 5 “x 7” cards that are mailed in grocery bag envelopes, Tellinga acts like a TV show: episodic art telling a story – engaging the recipient because the reader is actually drawn to the story. And digital copies of each print are emailed to the client, allowing them to share the art online with family and friends. Customers can also create artwork in NFT form on platforms like Opensea or Rarible. The Tellinga subscription ordering process is simple:
- Select an artist.
- Add a description of the story and upload one or more photos.
- The artist sends one illustration per week until the end of the subscription.
- Customers receive amazing gifts that last a lifetime.
Tellinga plans to disrupt direct mail advertising, using her storytelling in new ways:
- Use handcrafted advertising / corporate inserts in every item sent by mail – marketing materials such as postcards, direct mail, brochures, flyers, letters, etc. – ensuring conversions and brand exposure.
- Clever placement of products by the artist directly into the art of the posted story: for example, an illustrated customer’s first date, taking place in a regional cafe, with a coupon included for a product from the business, etc.
“We have come up with a whole new concept: to merge classic postal art with an innovative new physical advertising process on social media, while allowing people to connect with each other,” said Kurkowski. “People want something more than a simple emoticon, Tweet, or fancy mail piece that isn’t relevant to them. We deliver a memorable experience because it’s something they can keep, share, and view later as. a work of art. Businesses spend a lot of money trying to get people to open their ads, but largely fail to do so because the ads are usually so impersonal. We can almost guarantee an open rate of 100 %. Our ads will not be junked as they are personalized artwork – something that customers actually anticipate and want to open. “
Tellinga is currently offering 10% off for new customers, 24 hour turnaround times, framed artwork, and worldwide shipping. Subscriptions start as low as $ 19.99 and a portion of every purchase is donated to charities that fight against breast cancer, Alzheimer’s disease or post-traumatic stress disorder (PTSD).
Learn more about Tellinga in this How It Works video. And to see the art and meet some of the artists, follow Tellinga on: Facebook, Instagram, Pinterest, Twitter, YouTube, TikTok.
Founded in 2018, Tellinga (Like Telling a Story) is a whole new approach to keeping in touch with loved ones using custom-created artwork that serves as a treasured gift, including cards drawn by artists that tell your story. story in the form of direct mail storyboards. Each original piece of art also comes as a digital copy, allowing customers to mint the pieces as non-fungible digital symbolic art if they choose. Tellinga’s art subscriptions range from a simple touching mailing, annual 52-part story, to indefinite and ongoing subscriptions, providing clients with a complete, personalized art experience that will be enjoyed a lifetime.
Support the arts and help fund Tellinga by purchasing their first ever mail art story, now created and available on OpenSea. Meet the artists and learn more at www.Tellinga.com.
Alex kurkowski, Founder
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