Singer Jed and Erik Harbison both have long careers in the marketing industry that have blossomed with the launch and growth of digital marketing. Now they are bringing this experience to the next generation.
The couple met while working at a tech company based in the King of Prussia GSI Commerce over a decade ago (before the company was sold to eBay in 2011 for $ 2.4 billion). The singer said Harbison was a mentor to him and that they stayed in touch for years after they stopped being co-workers. They have both worked with local and area universities to develop their marketing program.
After years of collegiate work and mentoring thousands of students, Singer and Harbison have launched a podcast – Career in Marketing – that would spawn their current business. In 2018, they launched Marketing assistance, an online space for mentoring, training resources and professional navigation, where people in the marketing industry can connect.
With four decades of combined industry experience, the duo were looking for a way to influence and educate future marketers. The platform hosts the podcast, offers courses such as “Marketing Dream Job Bootcamp”, “Job Search Bootcamp”, as well as interview guides, ebooks and a membership program for its newsletter and resource library. The goal, said Singer Technically, is to help 1 million marketers accelerate their careers.
And this month, the duo find their way back to the roots of the company. In January, The Marketing Help is rolling out resources specifically intended for students: a free membership to TMH +, which gives users access to hundreds of resources in its library, and pairs them with a virtual career mentor, weekly office hours, and monthly group chat sessions. TMH + is available to anyone interested in these services, but for undergraduates with an active .edu email address, the $ 199 per month service is now free.
Virtual services make sense to the business world in which we operate, Singer said.
“Because of what’s going on with the distributed nature of teams, we don’t plan on going back to that ‘everyone goes back to the office’ mentality,” he said. “We are teaching for a hybrid model. “
The company also operates a $ 5,000 Future of Marketing scholarship program for any student in the United States studying business, marketing or communications. Some local higher education institutions like University of Pennsylvania and Pennsylvania State University are partners in these new initiatives, but any student from anywhere in the United States is eligible if they pursue a career in these three fields. The first round of applications ends on May 31 and can be applied around the 2022-2023 school year.
The online programming and the stock market describe how the co-founders believe the marketing industry is changing, especially in a world affected by a pandemic. Those interested in applying are encouraged to record interviews with marketers active in their field and create a video presentation outlining their ideas and how they will integrate them into their careers. Singer said he and Harbison hope to offer more than one scholarship per year, over the next several years, and that TMH + subscriptions will help fund that effort.
“[The pandemic] has really changed the way professionals operate. Marketing rituals, data presentations – all of this has been turned upside down. The way you manage your career in a hybrid work environment has changed, ”Singer said. “You’re going to have to find a way to communicate with your manager and your team in different ways. The networking you would normally do in conferences and meetings has changed. The new goal is to find online communities where you can connect.