In residential and senior care facilities, the marketing landscape continues to evolve based on changing market factors. As part of the Aging Media Network (AMN) annual marketing and advertising awards program, we recognize the “best of” of these efforts each year.
AMN is now accepting submissions for the second annual program, aimed at highlighting and showcasing the best advertising, public relations and marketing examples from the senior care industry. These awards recognize the creative work of industry professionals providing products and services in the areas of skilled nursing, home health / home care, hospices, retirement homes, and nursing homes. behavioral health.
We caught up with one of the judges for this year’s competition, Jonah Blumenthal, TypoDuctions, to assess the latest marketing trends, what needs to change in the long term in skilled nursing marketing and what’s on the horizon for this year’s Aspect Awards competition.
What trends are you currently seeing in skilled nursing marketing?
Healthcare marketing technology is advancing in leaps and bounds, and this trend is here to stay. Reputation-enhancing software (such as TypoDuctions check-in kiosks) allows establishments to streamline their systems to garner more positive reviews online. It really was a game-changer for improving online reputations AND maintaining compliance. For every potential problem that an installation faces, there is a technological solution out there.
How do you define success in marketing and advertising today?
The ultimate sign of success is an online presence that is free from negativity, whether it’s reviews, Google ratings, or incriminating or obnoxious photos on social media. If you have a positive online presence, with happy, smiley social media faces and a ton of great reviews, you’re a winner.
What are your prospects for marketing qualified nurses for 2022?
For 2022, it’s all about reputation. Marketers and the facilities they serve need to focus on social media, email marketing, and website content to garner more positive reviews and build a rosy online presence. These practices are just as important, if not more, than the efforts of individual traders because their reach is global. Marketing for skilled nursing should and will be reputation-driven as we head into 2022.
What do you look for when judging Aspect Awards campaigns?
As the marketing director of a healthcare marketing agency, I need to see incredible creativity in order for a quote to grab my attention. I want the submission to stand out, have a great aesthetic, and give me that warm, fuzzy feel inside!
What will grab your attention in this year’s competition?
It all depends on the effort you put in. If an establishment invests time, energy and intention when creating their marketing materials, the submission will set me apart. I’m also looking to see something different from what I’ve seen in recent years — surprise me!
About Aspect Awards
The awards program attracts participants from Aging Media’s highly qualified global audience, including subscribers to its continuum of healthcare publications Home Health Care News, Senior Housing News, Skilled Nursing News, Hospice News and Behavioral Health Business.
The deadline for registration is January 31, 2022. Applications will be evaluated in February 2022 by a panel of industry professionals representing each of these five continuum categories. The winners will be announced in March 2022.
For more information on the Aspect Marketing and Advertising Awards, visit aspectawards.agingmedia.com.