Report on the regulation and marketing policy of snus and tobacco-free snuff in Europe 2021

Advertising and Marketing Claims for Tobacco Free Sachets

DUBLIN, January 10, 2022 / PRNewswire / – The “Global Market Advertising Claims for CBD and Nicotine Tobacco-Free Pouches” report has been added to offer.

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The report covers the study of advertising and marketing claims for tobacco free sachets in key markets.

The report contains 3 sections which analyze advertising and marketing claims in 3 regions: European Union countries, other European countries (non-EU) and United States of America. To differentiate advertising and marketing claims between different tobacco-free products, these products have been categorized into nicotine, CBD and nicotine-free sachets and nicotine plus CBD hybrid sachets.

The report reviews the advertising and marketing claims for these three categories within the key markets mentioned above. In some countries, tobacco-free sachets can be advertised on TV, radio, social media and billboards, by influencers, etc. In other countries, it is prohibited to advertise these products as harmless tobacco-free alternatives or any kind of advertising.

The following advertising restrictions for tobacco-free sachets are generally applied in most of the above-mentioned markets:

  • Advertising aimed at children or adolescents is prohibited

  • Advertising material should not imply that a certain tobacco-free nicotine product is less harmful than other such products

  • No vitalizing or healing properties for CBD sachets

Main topics covered:


1. Advertising claims of tobacco-free sachets in the European Union
1.1. Tobacco free nicotine sachets
1.2. CBD sachets
1.3. CBD and nicotine mix sachets

2. Advertising claims for tobacco-free sachets in other European countries (non-EU members)
2.1. Tobacco free nicotine sachets
2.2. CBD sachets
2.3. CBD and nicotine mix sachets

3. Advertising claims for tobacco-free sachets in United States of America
3.1. Tobacco free nicotine sachets
3.2. CBD sachets
3.3. CBD and nicotine mix sachets

Companies mentioned

  • 2ONET Labs Inc.

  • 4NX nicotine sachets

  • AG Snus

  • Boldt Runners Corp.

  • British American Tobacco

  • British American Tobacco Sweden AB

  • Burger Sohne Holding AG (Altria Group)

  • Dholakia Tobacco Pvt. Ltd.

  • Snus UAB Embassy

  • Snus Empire

  • Enorama Pharma AB

  • Fedrs Sp.Zoo

  • fk components GmbH

  • Fully charged LLC

  • Gajane

  • Gotlandssnus AB

  • OR Grenkem

  • Usual factory at Sweden A WAY

  • Iceland Store Ltd.

  • Imperial Tobacco Ltd.

  • Jake’s Mint Chew, LLC

  • Japan Tobacco International – JTI

  • Cordula UAB

  • Lifted Liquids, Inc.

  • Linan products

  • Live Awesome LLC

  • Free Live Snuff

  • Buckle

  • Ministry of Snus

  • Multifill SA

  • Nicopods EHF

  • North Snus

  • Nordic Noir Sweden AB – Nordic Noir Holding Ltd. – Delikatessgrossisten i Norden AB

  • Roman Recreations Sweden AB

  • Turkey pouches

  • Rogue Holdings, LLC (Swisher)

  • Skruf Snus (Skruf AB)

  • Sno No Tobacco Products AB

  • Sweden AB

  • Swedish match


  • TeaZa Energy, LLC

  • The art factory

  • grindings

  • Twinroll Service AB

  • UAB NGP Empire

  • Vika svensson

  • Vilosophy UK Limited


  • Voon Innovation AB

  • XQS E2 Sweden AB

  • Zafari Holdings Limited

  • Zoetic International SA

For more information on this report, visit

Media contact:

Research and markets
Laura Wood, senior
[email protected]

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