THOUSAND OAKS, Calif., January 18, 2022 /PRNewswire-PRWeb/ — Marketing Maven, an award-winning bicoastal public relations firm, announced that it has been selected as the go-to public relations agency for Visit Conejo Valley, the official tourism marketing organization for cities in Thousand Oaks and Agoura Hills, California, for the second consecutive year. The agency is responsible …
How do you know if your content marketing strategy is working? The answer: identify the right metrics to track to measure the performance of your content. When you search the internet to find what metrics you and your business should follow, you’ll come across thousands of articles advising you on what’s best. However, these articles …
The Content Marketing Metrics Your Law Firm Really Needs to Track Read More »
Correction: An earlier version of this story stated that IAB Europe expected to be found guilty of breaching GDPR. In fact, he expects to be found guilty of a GDPR breach only if the Belgian DPA declares us to be a data controller. There’s a lot advertisers don’t know about how cookies, the backbone of …
Advertisers on high alert as concerns over cookie consent grow Read More »
With customers expecting more transparency and accountability from the brands they do business with, it’s critical that marketers strengthen a few of their key operational and outreach processes by using better data collection practices. data, Kristi Flores, Vice President of Global Marketing at Tektronix share some thoughts: ________ Welcome to this MarTech series chat, Kristi. …
MarTech Interview with Kristi Flores, Vice President of Global Marketing at Tektronix Read More »
LOS ANGELES, Calif./ACCESSWIRE/January 11, 2022/ In marketing, it is important to recognize the target audience in order to attract consumers. But doing this is difficult, which is why Big Data has become an essential tool in advertising, explains Daniel Yomtobian. “With their immense treasure troves of information, brands can send the right message to the …
Advertise.com CEO Daniel Yomtobian discusses the utility of big data in advertising Read More »
In the dystopian fiction of Brave New World, Soma is the drug that keeps the masses happy and relaxed when in reality they should be questioning everything and rioting in the streets. “All the advantages of Christianity and alcohol; none of their faults,” as Aldous Huxley wrote. In our twisted reality, we call this “agency …
It’s not agency culture, it’s ‘Kool-Aid’ | Advertising Read More »
Vancouver, British Columbia–(BUSINESS WIRE)–Advisor Websites, a provider of personalized websites and targeted digital marketing solutions for financial advisors, today announced the availability of its state of the industry report, “Fueling Growth. Fuel personalization. How financial advisors can drive growth with one-to-one marketing in the digital age. Available for free download, the new report explores how …
Auto retailers are taking a closer look at connected TV support because of who watches CTV, as well as frequency, not just the entire household. It is estimated that 39% of adults watch videos on a CTV device daily. This is up from 31% in 2019, according to data from the Leichtman Research Group (https://www.leichtmanresearch.com/39-of-adults-watch-video-via-a-connected-tv-device- …
Connected TV boosts advertising results for dealerships Read More »
GLENDALE, CA., January 18, 2022 /PRNewswire/ — Owned and operated by Phonexa, the all-in-one marketing automation solution for calls, leads, clicks, emails, texts, accounting, and more, MailCon successfully brought together top professionals from the omnichannel marketing, email and lead generation communities at Caesars Palace in Vegas at the company’s first-ever standalone conference Jan 11-13. The …
See a FREE sample: to know additional highlights and key points on various market segments and their impact in the coming years. Supplier Information The global in-game advertising market is concentrated and the vendors are deploying different strategies such as massive investments in joint ventures and acquisitions to capture major shares and expand their presence …
In-game advertising market size expected to grow by USD 3.54 billion Read More »
